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Azura Fashion Group is an Australian-based, tech-driven, fashion retailer, delivering curated luxury and fashion e-commerce platforms. Our virtual aggregator/distributor (zero-inventory) model drives sales without the need to own merchandise.


Fashion has been radically disrupted in the last 4 years, fashion business have had to come to terms with the fact that in the new paradigm taking shape the old rules simply don’t apply. 

Brands need to be nimble, digital-first and achieve lightening speed to market. They must take an active stance on social issues, satisfy consumer demands for transparency, sustainability and most importantly, “self-disrupt” their own identity and structures.


The world is different. 

Fashion Photography

We are different.


Azura is that new paradigm, we are a disruptive force that is literally changing the industry. 


We make our own rules to drive customer satisfaction and build a global business. 

We don’t play by the rules. Why should we - they don’t work.


Our marketplaces, our luxury products, our own brands, our distribution and our recycled fashion - coupled with our digital know-how has made us a fashion rocket on a global mission.

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The Azura Fashion Group is a rapidly growing multi-faceted global fashion business. 

Our rebellious approach (we do it our way), continuing hustle for the best product and best deals, with a laser-like focus on data-driven customer knowledge, edge technologies, has created unprecedented growth.


The flagship brand is Azura Runway is a global e-commerce marketplace and distributor of designer apparel and accessories. Utilizing knowledge, networks, data, and experience in the luxury goods market - Azura Runway delivers designer apparel direct to customers worldwide. The products - brand new, delivered in original packaging are 100% genuine, originally introduced into the European and US market by authorized distributors of the respective brands.

Azura's global logistics network, with warehouses in AU, UK, US, NL, and IT, ensures all returns received are quality assured and re-listed as 'preloved' effectively recycling them back through the sales process.




The flagship store Azura Runway includes products from Gucci, Dolce & Gabbana, Chanel, Prada, Fendi, and Tommy Hilfiger - more than 1200 of the world's most loved and sought after brands. This is complemented by its sister store, Azura Reborn, which has one of the largest pre-loved catalogs in the world. 


Fashion tech retail is a high-growth sector. In Azura’s first 36 months it has reached a total sales accumulation of over $10 million AUD, and it has achieved a +200% Year on Year growth rate for the past 2 years.


The Azura zero-inventory business model utilises an omnichannel approach to sales with direct data integrations into many of the premier fashion marketplaces from around the world, including the US, UK, EU, SE Asia, Australia and NZ.  All the merchandise that we offer is consigned to us for sale by suppliers (third-party owners, such as independent boutiques selling multiple brands, the brands themselves, and authorised Brand distributors). Sold goods are dispatched directly from the supplier to the customer, and a strategic partnership with DHL Express ensures these items are delivered anywhere in the world within 7 business days.

Today, Azura is a high growth, high margin business leveraging technology, data, and importantly, established partnerships to deliver luxury and fashion to consumers - without the bricks and mortar overheads of traditional e-commerce. 


With a view to IPO in the future, this raise will enable Azura to grow even faster than it is today and realise its market potential.

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